Advanced whitening
PAPA clinically proven next-generation whitening molecule. It gently and effectively breaks down pigments from coffee, tea and red wine, without peroxide, without damaging the enamel.
PAP Whitening toothpaste Mint
Clinically proven whitening • enamel restoration with every brushing
PAP Whitening Toothpaste by hello coco is a mint whitening paste with clinically proven PAP technology and hydroxyapatite (HAP) that visibly whitens teeth, restores enamel and protects against plaque — peroxide-free, fluoride-free, no sensitivity.
fluoride-free peroxide-free PAP technology HAP protection 75 g ages 12+
Who is it for?
- Coffee, tea or red wine lovers — PAP targets exactly these pigments
- People with sensitive teeth — no peroxide, no sensitivity
- Those who want visible results — clinically proven PAP efficacy
- Fluoride-free advocates — HAP as a full-fledged alternative
- Ages 12 and up — not recommended for pregnant or breastfeeding women
How to use the paste
Apply a small amount of paste to the brush, brush your teeth for 2 minutes, 2× a day. After brushing, spit out — do not swallow. Not suitable for children under 12 or pregnant women
Composition
Sorbitol, Hydrated Silica, Glycerin, Water, Propanediol, Sodium Lauryl Sarcosinate, Hydroxyapatite, Hydroxypropyl Guar, Titanium Dioxide, Sodium Benzoate, Phthalimidoperoxycaproic Acid, Parfum, Xylitol, Sucralose, Mica, Citric Acid, PVM/MA Copolymer, Cyclodextrin, Nanoamedium
⚠ If the composition differs from the physical packaging, the composition stated on the product packaging applies.
What's in the box
- 1× PAP Whitening Paste Mint
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How it works
How does PAP Whitening work?
The paste works in three layers — each addressing a different aspect of the health and beauty of your teeth.
Enamel restoration and remineralisation
HAPHydroxyapatite is the mineral tooth enamel is naturally made of. It replenishes it where it's weakened — restoring, strengthening and protecting against further damage.
Protection against plaque and decay
Xylitol + PVM/MAXylitol inhibits bacterial growth. PVM/MA Copolymer forms a protective layer that actively prevents the build-up of plaque and tartar with every brushing.
Key technologies
PAP & HAP — two technologies, one result
Each plays a different role — together they make up the most comprehensive fluoride-free whitening paste from hello coco.
Phthalimidoperoxycaproic Acid
A clinically proven next-generation whitening molecule that breaks down pigments even at room temperature — without peroxide, without damaging the teeth.
- Efficacy comparable to peroxide
- No tooth sensitivity
- Works even at room temperature
- Safe for everyday use
Hydroxyapatite
A bio-identical mineral — the very same substance tooth enamel is naturally made of. It restores its surface and protects against further damage.
- Remineralises micro-cracks and weakened spots
- The same component as natural tooth enamel
- A proven alternative to fluoride
- Protects against further acid damage
Comparison
PAP Whitening vs. peroxide vs. regular paste
| hello coco | Peroxide paste | |
|---|---|---|
| Whitening | PAP — clinically proven | Peroxide — effective |
| Enamel protection | HAP — bio-identical mineral | Fluoride |
| Sensitivity | None | May disrupt |
| Oral microbiome | In harmony — won't disrupt | May disrupt |
| Anti-plaque | PVM/MA Copolymer | Mostly not |
| Fluoride-free | Yes | No |
| Vegan | Yes | Depends |
Got questions? We've got answers
Is PAP safer than peroxide?
Yes. PAP (Phthalimidoperoxycaproic Acid) is a clinically proven whitening molecule that achieves results comparable to peroxide, but without tooth sensitivity and without disrupting the oral microbiome.
What is hydroxyapatite and why is it better than fluoride?
Hydroxyapatite (HAP) is a bio-identical mineral — the same substance tooth enamel is naturally made of. Unlike fluoride, it doesn't act on the enamel chemically, but restores and replenishes it directly from within.
What age is the paste suitable for?
The paste is suitable from age 12. It is not recommended for pregnant or breastfeeding women. Consult a doctor before use.
When will I see results?
Most customers notice a visible brightening of their teeth after 2–4 weeks of regular use. Results depend on the original colour of your teeth and your diet.
Can I use the paste every day?
Yes — the paste is designed for everyday use, morning and evening.
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